{"id":4486,"date":"2026-04-18T17:39:32","date_gmt":"2026-04-18T15:39:32","guid":{"rendered":"https:\/\/pans.krosno.pl\/mi\/?p=4486"},"modified":"2026-04-18T17:40:35","modified_gmt":"2026-04-18T15:40:35","slug":"nasi-wykladowcy-uczestniczyli-w-vi-seminarium-naukowym-polskie-naukowe-towarzystwo-marketingu-pntm","status":"publish","type":"post","link":"https:\/\/pans.krosno.pl\/mi\/2026\/04\/18\/nasi-wykladowcy-uczestniczyli-w-vi-seminarium-naukowym-polskie-naukowe-towarzystwo-marketingu-pntm\/","title":{"rendered":"Nasi wyk\u0142adowcy uczestniczyli w VI Seminarium Naukowym Polskiego Naukowego Towarzystwa Marketingu PNTM"},"content":{"rendered":"\n<p>W dniu 16 kwietnia 2026 r. wyk\u0142adowcy Zak\u0142adu Marketingu uczestniczyli w <strong>VI Seminarium Naukowym, <\/strong> kt\u00f3re odby\u0142o si\u0119 w formule online, a organizatorem wydarzenia by\u0142o <strong>Polskie Naukowe Towarzystwo Marketingu. <\/strong>Tematem przewodnim seminarium by\u0142 <em><strong>\u201eMarketing w budowaniu odporno\u015bci organizacji \u2013 strategie, narz\u0119dzia, sposoby pomiaru\u201d. <\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"502\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1.png\" alt=\"\" class=\"wp-image-4489\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1.png 870w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1-300x173.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1-768x443.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1-800x462.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-1-580x335.png 580w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"467\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2.png\" alt=\"\" class=\"wp-image-4491\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2.png 821w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2-300x171.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2-768x437.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2-800x455.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-2-580x330.png 580w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"463\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-4.png\" alt=\"\" class=\"wp-image-4495\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-4.png 788w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-4-300x176.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-4-768x451.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-4-580x341.png 580w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"467\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3.png\" alt=\"\" class=\"wp-image-4493\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3.png 857w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3-300x163.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3-768x419.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3-800x436.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-3-580x316.png 580w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<p>W programie wydarzenia znalaz\u0142y si\u0119 prezentacje wynik\u00f3w bada\u0144 oraz panele dyskusyjne po\u015bwi\u0119cone m.in. polaryzacji i sprzeczno\u015bciom w zachowaniach nabywc\u00f3w oraz konkurent\u00f3w jako czynnikom os\u0142abiaj\u0105cym odporno\u015b\u0107 przedsi\u0119biorstw, a tak\u017ce rekonfiguracji strategii i zasob\u00f3w marketingowych \u2014 jej przyczynom, sposobom i spodziewanym efektom. W\u015br\u00f3d poruszanych zagadnie\u0144 znalaz\u0142y si\u0119 r\u00f3wnie\u017c kwestie zasob\u00f3w marketingowych, zaufania, dynamicznych zdolno\u015bci marketingowych, kompetencji marketer\u00f3w oraz wp\u0142ywu technologii cyfrowych, sztucznej inteligencji i medi\u00f3w spo\u0142eczno\u015bciowych na budowanie odporno\u015bci organizacji. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"433\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5.png\" alt=\"\" class=\"wp-image-4497\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5.png 857w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5-300x152.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5-768x388.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5-800x404.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-5-580x293.png 580w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"532\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6.png\" alt=\"\" class=\"wp-image-4499\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6.png 945w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6-300x169.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6-768x432.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6-800x450.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6-270x152.png 270w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2026\/04\/image-6-580x327.png 580w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<p>Udzia\u0142 w seminarium pozwoli\u0142 naszym wyk\u0142adowcom poszerzy\u0107 wiedz\u0119 oraz zapozna\u0107 si\u0119 z aktualnymi kierunkami bada\u0144 i debat\u0105 wok\u00f3\u0142 wsp\u00f3\u0142czesnych wyzwa\u0144 marketingu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W dniu 16 kwietnia 2026 r. wyk\u0142adowcy Zak\u0142adu Marketingu uczestniczyli w VI Seminarium Naukowym, kt\u00f3re odby\u0142o si\u0119 w formule online, a organizatorem wydarzenia by\u0142o Polskie Naukowe Towarzystwo Marketingu. Tematem przewodnim seminarium by\u0142 \u201eMarketing w budowaniu odporno\u015bci organizacji \u2013 strategie, narz\u0119dzia, sposoby pomiaru\u201d. W programie wydarzenia znalaz\u0142y si\u0119 prezentacje wynik\u00f3w bada\u0144 [\u2026] <\/p>\n<div class=\"clear\"><\/div>\n<p><a class=\"more_link clearfix\" href=\"https:\/\/pans.krosno.pl\/mi\/2026\/04\/18\/nasi-wykladowcy-uczestniczyli-w-vi-seminarium-naukowym-polskie-naukowe-towarzystwo-marketingu-pntm\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":8,"featured_media":4499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nasi wyk\u0142adowcy uczestniczyli w VI Seminarium Naukowym Polskiego Naukowego Towarzystwa Marketingu PNTM - Marketing Internetowy PANS w Kro\u015bnie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pans.krosno.pl\/mi\/2026\/04\/18\/nasi-wykladowcy-uczestniczyli-w-vi-seminarium-naukowym-polskie-naukowe-towarzystwo-marketingu-pntm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nasi wyk\u0142adowcy uczestniczyli w VI Seminarium Naukowym Polskiego Naukowego Towarzystwa Marketingu PNTM\" \/>\n<meta property=\"og:description\" content=\"W dniu 16 kwietnia 2026 r. wyk\u0142adowcy Zak\u0142adu Marketingu uczestniczyli w VI Seminarium Naukowym, kt\u00f3re odby\u0142o si\u0119 w formule online, a organizatorem wydarzenia by\u0142o Polskie Naukowe Towarzystwo Marketingu. Tematem przewodnim seminarium by\u0142 \u201eMarketing w budowaniu odporno\u015bci organizacji \u2013 strategie, narz\u0119dzia, sposoby pomiaru\u201d. 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