{"id":4285,"date":"2025-12-29T20:04:48","date_gmt":"2025-12-29T19:04:48","guid":{"rendered":"https:\/\/pans.krosno.pl\/mi\/?p=4285"},"modified":"2025-12-29T20:36:18","modified_gmt":"2025-12-29T19:36:18","slug":"studenci-3-roku-marketingu-internetowego-na-szkoleniu-strategia-i-zarzadzanie-kampaniami-digitalowymi-w-bialymstoku","status":"publish","type":"post","link":"https:\/\/pans.krosno.pl\/mi\/2025\/12\/29\/studenci-3-roku-marketingu-internetowego-na-szkoleniu-strategia-i-zarzadzanie-kampaniami-digitalowymi-w-bialymstoku\/","title":{"rendered":"Studenci 3. roku Marketingu internetowego na szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d w Bia\u0142ymstoku"},"content":{"rendered":"\n

W dniach od 15 do 19 grudnia br. o\u015bmiu student\u00f3w 3. roku kierunku Marketing internetowy<\/strong> wzi\u0119\u0142o udzia\u0142 w 4-dniowym szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d<\/strong>, realizowanym w ramach wsp\u00f3\u0142pracy z DIMAQ<\/strong>. Program mia\u0142 intensywny, praktyczny charakter i koncentrowa\u0142 si\u0119 na kluczowych etapach tworzenia skutecznych kampanii online \u2014 od analizy grupy docelowej i wyznaczania cel\u00f3w, przez dob\u00f3r kana\u0142\u00f3w (m.in. social media, Google Ads, e-mail marketing), a\u017c po tworzenie tre\u015bci, zarz\u0105dzanie bud\u017cetem oraz mierzenie efekt\u00f3w.<\/p>\n\n\n\n

Uczestnicy pracowali na case studies, wykonywali \u0107wiczenia warsztatowe i analizowali dane z narz\u0119dzi wykorzystywanych w bran\u017cy, takich jak Meta Business Suite, Google Ads oraz Google Analytics 4. Du\u017cy nacisk po\u0142o\u017cono na optymalizacj\u0119 dzia\u0142a\u0144, testy A\/B oraz interpretacj\u0119 wska\u017anik\u00f3w efektywno\u015bci (KPI). <\/p>\n\n\n\n

Szkolenie prowadzi\u0142 trener – Bartosz Paczy\u0144ski, do\u015bwiadczony strateg marketingu cyfrowego i sprzeda\u017cy, dzia\u0142aj\u0105cy od 2008 roku. Specjalizuje si\u0119 w social media, content marketingu i budowie marek osobistych. Prowadzi Agencj\u0119360.com, gdzie realizuje projekty dla M\u015aP, korporacji i instytucji publicznych. Jako trener i doradca biznesowy przeprowadzi\u0142 ponad 15\u202f000 godzin szkole\u0144 i warsztat\u00f3w \u2013 online i stacjonarnie \u2013 z zakresu marketingu, sprzeda\u017cy i komunikacji. Wsp\u00f3\u0142pracowa\u0142 z firmami z bran\u017cy finansowej, edukacyjnej, technologicznej i administracji publicznej.<\/p>\n\n\n\n

Pan Bartosz to certyfikowany Partner Google oraz posiadacz certyfikatu DIMAQ Professional. Jest akredytowanym trenerem IAB DIMAQ. Prowadzi tak\u017ce regularnie zaj\u0119cia na Akademii Leona Ko\u017ami\u0144skiego. Wyst\u0119puje jako prelegent na konferencjach bran\u017cowych i komentator w mediach. Jego artyku\u0142y pojawia\u0142y si\u0119 w portalach biznesowych i marketingowych.<\/p>\n\n\n\n

Studenci oceniaj\u0105 szkolenie bardzo pozytywnie \u2014 podkre\u015blaj\u0105 jego praktyczno\u015b\u0107 i przydatno\u015b\u0107 w dalszej nauce oraz przysz\u0142ej pracy w marketingu cyfrowym.<\/p>\n\n\n\n

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Dzi\u0119kujemy za wsp\u00f3\u0142prac\u0119 i mo\u017cliwo\u015b\u0107 uczestnictwa w szkoleniu \ud83d\ude42 <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

W dniach od 15 do 19 grudnia br. o\u015bmiu student\u00f3w 3. roku kierunku Marketing internetowy wzi\u0119\u0142o udzia\u0142 w 4-dniowym szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d, realizowanym w ramach wsp\u00f3\u0142pracy z DIMAQ. Program mia\u0142 intensywny, praktyczny charakter i koncentrowa\u0142 si\u0119 na kluczowych etapach tworzenia skutecznych kampanii online \u2014 od analizy grupy [\u2026] <\/p>\n

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Read More<\/a><\/p>\n","protected":false},"author":8,"featured_media":4288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"\nStudenci 3. roku Marketingu internetowego na szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d w Bia\u0142ymstoku - Marketing Internetowy PANS w Kro\u015bnie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pans.krosno.pl\/mi\/2025\/12\/29\/studenci-3-roku-marketingu-internetowego-na-szkoleniu-strategia-i-zarzadzanie-kampaniami-digitalowymi-w-bialymstoku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studenci 3. roku Marketingu internetowego na szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d w Bia\u0142ymstoku\" \/>\n<meta property=\"og:description\" content=\"W dniach od 15 do 19 grudnia br. o\u015bmiu student\u00f3w 3. roku kierunku Marketing internetowy wzi\u0119\u0142o udzia\u0142 w 4-dniowym szkoleniu \u201eStrategia i zarz\u0105dzanie kampaniami digitalowymi\u201d, realizowanym w ramach wsp\u00f3\u0142pracy z DIMAQ. 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