{"id":4215,"date":"2025-12-15T18:18:48","date_gmt":"2025-12-15T17:18:48","guid":{"rendered":"https:\/\/pans.krosno.pl\/mi\/?p=4215"},"modified":"2025-12-17T19:51:16","modified_gmt":"2025-12-17T18:51:16","slug":"nasz-kierunek-marketing-internetowy-z-akredytacja-dimaq","status":"publish","type":"post","link":"https:\/\/pans.krosno.pl\/mi\/2025\/12\/15\/nasz-kierunek-marketing-internetowy-z-akredytacja-dimaq\/","title":{"rendered":"Nasz kierunek Marketing internetowy z akredytacj\u0105 DIMAQ"},"content":{"rendered":"\n<p>Z przyjemno\u015bci\u0105 informujemy, \u017ce kierunek <strong>Marketing internetowy<\/strong> w <strong>Pa\u0144stwowej Akademii Nauk Stosowanych w Kro\u015bnie<\/strong> uzyska\u0142 akredytacj\u0119 zgodn\u0105 z mi\u0119dzynarodowym standardem kompetencji digital marketingu <strong>DIMAQ<\/strong>. Co to oznacza w praktyce?<\/p>\n\n\n\n<p>Przede wszystkim pewno\u015b\u0107, \u017ce program studi\u00f3w odpowiada realnym potrzebom bran\u017cy marketingu cyfrowego. Dzi\u0119ki wsp\u00f3\u0142pracy z <a href=\"https:\/\/www.facebook.com\/IABPolska?__cft__%5b0%5d=AZb7kecrl8tbxI5UmD5LAB6M_3iNAFW4-ybOHxdNzeJDc_LoN4ZTWf7ru1hctjX6D5TayzoNy_KGncFWZFeo7G2HEO_YB7NY2wXQJSY_as9G2DLvETCkRCrLBPBEw-dl-3ZhclbSYwQ0AuIoPBSa5Knj3SrEvj__wk6rTRd7hhWi1N4gBuAmQF5P6UbCo9mRkHNkP2l-akK6o8KcmzqQ96ei&amp;__tn__=-%5dK-R\"><strong>IAB Polska<\/strong><\/a> zyskujecie dost\u0119p do najnowszej wiedzy, lepsze przygotowanie do egzaminu certyfikacyjnego oraz silniejsz\u0105 pozycj\u0119 na starcie kariery zawodowej.<\/p>\n\n\n\n<p>To wa\u017cne wyr\u00f3\u017cnienie potwierdza wysok\u0105 jako\u015b\u0107 kszta\u0142cenia na naszej uczelni oraz w Zak\u0142adzie Marketingu, a tak\u017ce umacnia pozycj\u0119 kierunku na rynku edukacyjnym.<\/p>\n\n\n\n<p>Dzi\u0119ki akredytacji studenci kierunku Marketing internetowy mog\u0105 rozwija\u0107 kompetencje z zakresu e-marketingu w oparciu o program zgodny z wymaganiami bran\u017cy oraz standardem DIMAQ, co realnie u\u0142atwia przygotowanie do egzaminu certyfikacyjnego. Uko\u0144czenie akredytowanego kierunku umo\u017cliwia tak\u017ce posiadaczom certyfikat\u00f3w DIMAQ uzyskanie punkt\u00f3w recertyfikacyjnych.<\/p>\n\n\n\n<p>Marketing internetowy w PANS w Kro\u015bnie to <strong>praktyczny, dualny kierunek studi\u00f3w I stopnia<\/strong>, realizowany we wsp\u00f3\u0142pracy z firmami z bran\u017cy marketingu i reklamy. W proces kszta\u0142cenia aktywnie zaanga\u017cowani s\u0105 partnerzy biznesowi, m.in. agencja marketingowa <strong>KS<\/strong> \u2013 inicjator kierunku, <strong>AP Reklama Artur Janas<\/strong> oraz <strong>Laskowski Online Wojciech Laskowski<\/strong>. Studenci od pierwszego roku pracuj\u0105 z praktykami rynku, uczestnicz\u0105c w warsztatach, analizie case studies oraz realizuj\u0105c projekty oparte na realnych wyzwaniach biznesowych.<\/p>\n\n\n\n<p>Program kszta\u0142cenia k\u0142adzie nacisk m.in. na: budowanie wizerunku marki w mediach spo\u0142eczno\u015bciowych, content marketing, planowanie i realizacj\u0119 kampanii online, SEO\/SEM oraz analityk\u0119 internetow\u0105. Po czwartym semestrze studenci wybieraj\u0105 jedn\u0105 z dw\u00f3ch \u015bcie\u017cek: <strong>Content Creator<\/strong> lub <strong>Specjalista SEM<\/strong>, co pozwala lepiej dopasowa\u0107 profil kompetencji do planowanej \u015bcie\u017cki kariery.<\/p>\n\n\n\n<p>Akredytacja DIMAQ to kolejny krok w rozwoju oferty edukacyjnej PANS w Kro\u015bnie i Zak\u0142adu Marketingu, wzmacniaj\u0105cy praktyczny wymiar kszta\u0142cenia oraz szanse zawodowe naszych student\u00f3w i absolwent\u00f3w w dynamicznie rozwijaj\u0105cej si\u0119 bran\u017cy digital marketingu.<\/p>\n\n\n\n<p><a href=\"https:\/\/dimaq.pl\/akredytowane-studia\">https:\/\/dimaq.pl\/akredytowane-studia<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3.png\" alt=\"\" class=\"wp-image-4239\" srcset=\"https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3.png 1024w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3-300x100.png 300w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3-768x256.png 768w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3-800x266.png 800w, https:\/\/pans.krosno.pl\/mi\/wp-content\/uploads\/sites\/51\/2025\/12\/image-3-580x193.png 580w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Z przyjemno\u015bci\u0105 informujemy, \u017ce kierunek Marketing internetowy w Pa\u0144stwowej Akademii Nauk Stosowanych w Kro\u015bnie uzyska\u0142 akredytacj\u0119 zgodn\u0105 z mi\u0119dzynarodowym standardem kompetencji digital marketingu DIMAQ. Co to oznacza w praktyce? Przede wszystkim pewno\u015b\u0107, \u017ce program studi\u00f3w odpowiada realnym potrzebom bran\u017cy marketingu cyfrowego. Dzi\u0119ki wsp\u00f3\u0142pracy z IAB Polska zyskujecie dost\u0119p do najnowszej [\u2026] <\/p>\n<div class=\"clear\"><\/div>\n<p><a class=\"more_link clearfix\" href=\"https:\/\/pans.krosno.pl\/mi\/2025\/12\/15\/nasz-kierunek-marketing-internetowy-z-akredytacja-dimaq\/\" rel=\"nofollow\">Read More<\/a><\/p>\n","protected":false},"author":8,"featured_media":4233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nasz kierunek Marketing internetowy z akredytacj\u0105 DIMAQ - Marketing Internetowy PANS w Kro\u015bnie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pans.krosno.pl\/mi\/2025\/12\/15\/nasz-kierunek-marketing-internetowy-z-akredytacja-dimaq\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nasz kierunek Marketing internetowy z akredytacj\u0105 DIMAQ\" \/>\n<meta property=\"og:description\" content=\"Z przyjemno\u015bci\u0105 informujemy, \u017ce kierunek Marketing internetowy w Pa\u0144stwowej Akademii Nauk Stosowanych w Kro\u015bnie uzyska\u0142 akredytacj\u0119 zgodn\u0105 z mi\u0119dzynarodowym standardem kompetencji digital marketingu DIMAQ. Co to oznacza w praktyce? Przede wszystkim pewno\u015b\u0107, \u017ce program studi\u00f3w odpowiada realnym potrzebom bran\u017cy marketingu cyfrowego. 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