{"id":2985,"date":"2024-10-20T11:28:54","date_gmt":"2024-10-20T09:28:54","guid":{"rendered":"https:\/\/pans.krosno.pl\/mi\/?p=2985"},"modified":"2024-10-20T22:35:12","modified_gmt":"2024-10-20T20:35:12","slug":"monografia-wieloautorska-nt-wspolczesne-wyzwania-marketingu-wybrane-zagadnienia","status":"publish","type":"post","link":"https:\/\/pans.krosno.pl\/mi\/2024\/10\/20\/monografia-wieloautorska-nt-wspolczesne-wyzwania-marketingu-wybrane-zagadnienia\/","title":{"rendered":"Monografia wieloautorska nt. „Wsp\u00f3\u0142czesne wyzwania marketingu – wybrane zagadnienia”"},"content":{"rendered":"\n

Mi\u0142o nam og\u0142osi\u0107, \u017ce ukaza\u0142a si\u0119 monografia naukowa pt. ” Wsp\u00f3\u0142czesne wyzwania marketingu – wybrane zagadnienia”<\/em><\/strong> pod redakcj\u0105 dr Ma\u0142gorzaty G\u00f3rki – Kierownika Zak\u0142adu Marketingu.
Nak\u0142adem Wydawnictwa Instytut Naukowo-Wydawniczy \u201eSpatium\u201d sp. z o.o. \u00a0w Radomiu.
W\u015br\u00f3d autor\u00f3w poszczeg\u00f3lnych rozdzia\u0142\u00f3w monografii znale\u017ali si\u0119 wyk\u0142adowcy, studenci, absolwenci, a\u00a0 tak\u017ce interesariusze zewn\u0119trzni – partnerzy g\u0142ownie Kierunku Marketing internetowy, ale r\u00f3wnie\u017c przyjaciele z zaprzyja\u017anionych zak\u0142ad\u00f3w: Zarz\u0105dzania, In\u017cynierii jako\u015bci w przedsi\u0119biorstwie, Produkcji i bezpiecze\u0144stwa \u017cywno\u015bci, Zielarstwa oraz Katedry Przedsi\u0119biorczo\u015bci Ukrai\u0144skiej Akademii Drukarskiej ze Lwowa.<\/p>\n\n\n\n

Recenzentami monografii byli:
dr hab. Beata Zatwarnicka-Madura, prof. PRz \u2013 Wydzia\u0142 Zarz\u0105dzania, Politechnika Rzeszowska
dr hab. Roman Fedan, prof. PANS \u2013 Pa\u0144stwowa Akademia Nauk Stosowanych w Jaros\u0142awiu<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Marketing internetowy sta\u0142 si\u0119 w erze cyfrowej kluczowym elementem strategii marketingowych wielu przedsi\u0119biorstw. Technologia oraz internet zmieni\u0142y nie tylko spos\u00f3b, w jaki firmy komunikuj\u0105 si\u0119 ze swoimi klientami, ale tak\u017ce jak buduj\u0105 i utrzymuj\u0105 swoje marki. Internet oferuje niespotykane wcze\u015bniej mo\u017cliwo\u015bci docierania do szerokiego grona odbiorc\u00f3w, personalizacji przekaz\u00f3w oraz interakcji z konsumentami w czasie rzeczywistym. W zwi\u0105zku z tym, w pierwszej cz\u0119\u015bci niniejszej monografii, skoncentrujemy si\u0119 na wybranych zagadnieniach zwi\u0105zanych z marketingiem internetowym, kt\u00f3re s\u0105 istotne dla wsp\u00f3\u0142czesnych praktyk\u00f3w i badaczy tej dziedziny. Cz\u0119\u015b\u0107 ta ma na celu dostarczenie wszechstronnego przegl\u0105du wyzwa\u0144 i mo\u017cliwo\u015bci zwi\u0105zanych z marketingiem internetowym, prezentuj\u0105c praktyczne przyk\u0142ady oraz analizy, kt\u00f3re mog\u0105 stanowi\u0107 inspiracj\u0119 dla praktyk\u00f3w i badaczy w tej dynamicznie rozwijaj\u0105cej si\u0119 dziedzinie.
Wsp\u00f3\u0142czesny rynek charakteryzuje si\u0119 dynamicznymi zmianami, kt\u00f3re s\u0105 wynikiem post\u0119pu technologicznego, globalizacji oraz zmieniaj\u0105cych si\u0119 preferencji konsument\u00f3w. W tak z\u0142o\u017conym i szybko ewoluuj\u0105cym \u015brodowisku, zrozumienie interakcji pomi\u0119dzy produktem, rynkiem a konsumentem staje si\u0119 kluczowe dla sukcesu przedsi\u0119biorstw. Dlatego te\u017c cz\u0119\u015b\u0107 druga niniejszej monografii koncentruje si\u0119 na tych trzech fundamentalnych elementach, analizuj\u0105c ich wzajemne relacje oraz wp\u0142yw na strategie biznesowe. Dostarcza wi\u0119c kompleksowej analizy interakcji mi\u0119dzy produktem, rynkiem i konsumentem, ukazuj\u0105c r\u00f3\u017cnorodno\u015b\u0107 podej\u015b\u0107 oraz wyzwa\u0144, kt\u00f3re stoj\u0105 przed przedsi\u0119biorstwami w dzisiejszym zmieniaj\u0105cym si\u0119 \u015brodowisku.<\/p>\n\n\n\n

Przedstawione badania i analizy maj\u0105 na celu wsparcie student\u00f3w, praktyk\u00f3w i badaczy w lepszym zrozumieniu tych zjawisk oraz w wypracowywaniu skutecznych strategii biznesowych.<\/p>\n\n\n\n

https:\/\/inw-spatium.pl\/wp-content\/uploads\/2024\/10\/spis-tresci.pdf<\/a><\/p>\n\n\n\n

Monografia dost\u0119pna jest w Naszej uczelnianej bibliotece. <\/p>\n\n\n\n

https:\/\/inw-spatium.pl\/category\/ksiazki-ekonomia<\/a><\/p>\n\n\n\n

Wszystkim Autorom serdecznie gratulujemy!<\/p>\n","protected":false},"excerpt":{"rendered":"

Mi\u0142o nam og\u0142osi\u0107, \u017ce ukaza\u0142a si\u0119 monografia naukowa pt. ” Wsp\u00f3\u0142czesne wyzwania marketingu – wybrane zagadnienia” pod redakcj\u0105 dr Ma\u0142gorzaty G\u00f3rki – Kierownika Zak\u0142adu Marketingu. Nak\u0142adem Wydawnictwa Instytut Naukowo-Wydawniczy \u201eSpatium\u201d sp. z o.o. \u00a0w Radomiu. W\u015br\u00f3d autor\u00f3w poszczeg\u00f3lnych rozdzia\u0142\u00f3w monografii znale\u017ali si\u0119 wyk\u0142adowcy, studenci, absolwenci, a\u00a0 tak\u017ce interesariusze zewn\u0119trzni – [\u2026] <\/p>\n

<\/div>\n

Read More<\/a><\/p>\n","protected":false},"author":8,"featured_media":2986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"\nMonografia wieloautorska nt. "Wsp\u00f3\u0142czesne wyzwania marketingu - wybrane zagadnienia" - Marketing Internetowy PANS w Kro\u015bnie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pans.krosno.pl\/mi\/2024\/10\/20\/monografia-wieloautorska-nt-wspolczesne-wyzwania-marketingu-wybrane-zagadnienia\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monografia wieloautorska nt. 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